2024 Top Dietary Supplement Companies and Brands

In the three decades since landmark legislation framed the marketplace, dietary supplements have proliferated, offering consumers an expanding menu of products.

The Dietary Supplement Health and Education Act (DSHEA) set the tone for innovation and new product development in the U.S. 30 years ago, granting consumers access to staple vitamins and minerals, amino acids, proteins, peptides, omega-3 fatty acids, herbs, botanicals, mushrooms, and more.

While establishing regulatory definitions and standards for safety, manufacturing, labeling, health claims, etc., DSHEA paved a clear avenue for companies to address market demand and for consumers to exercise their health freedoms.

A market that once consisted of mainly small brands sold through brick-and-mortar retail stores has developed long roots in many new directions. From healthcare practitioner offices to Amazon and TikTok, the dietary supplement landscape is vast, segmented, and evolving quickly.

Consumer spending has held strong and market growth has been stable in recent years despite economic conditions. Young people in particular are focused on their health at an earlier age than previous generations. As people continue to prioritize their health and adopt holistic approaches to wellbeing, high-quality, science-based nutrition products will continue to thrive.

While merger and acquisition deals in the dietary supplement industry have been lower in the past couple of years compared to previous periods due to economic uncertainty, the market remains attractive to large consumer health companies and private equity firms.

Profiles in Leadership

Last year we at Nutraceuticals World published a “Top Companies” report that reviewed makers and marketers of some of the most popular mainstream dietary supplement brands commonly found online and at retail.

We also offered in-depth profiles of NOW Foods, which continues to set the bar for quality; Ritual, which is bringing a new level of transparency to the supplement industry; Nestlé Health Science and its broad portfolio of brands; Jamieson Wellness and its 100+ year history; the family-owned and female-led Carlson Labs; and Gaia Herbs, with its commitment to purity, potency, and transparency.

Continuing our coverage of companies and brands that have a significant impact on today’s dietary supplement industry —through market share, leadership position, legacy, etc. — we have profiled another handful of “Top Companies” that represent cross sections of today’s marketplace.

Pharmavite, maker of Nature Made supplements, has positioned itself as a leading women’s health company intent on delivering innovative, science-based products that consumers can trust.

Nature's Way has a long legacy of matching nature with science to develop standardized herbal products that meet a variety of consumer need states.

Thorne, recently acquired by private equity firm L Catterton, is entering a new era of growth and development, bringing its performance products and testing kits directly to consumers. 

Nordic Naturals, a pioneer in the omega-3 industry, continues to expand its product offerings and retail presence while committing to quality, environmental stewardship, and sustainable practices.

New Chapter — a Certified B Corp owned by Procter & Gamble, one of the largest consumer goods companies in the world — is investing in regenerative agriculture and identifying steps to mitigate its environmental impact.

These companies offered insight on their key focus areas, core values, innovation, future directions, and more.